• Broadcast studio upgrade with the latest video technology
  • Jacksonville, FL
  • Hyper Pixel 1.5mm LED Display
  • NEC Videowall
  • LG Large-format displays
  • TVOne Processor
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WJAX Jacksonville, taps Devlin Design Group and Advanced for Technology Driven Scenic Storytelling Environment


WJAX is a CBS-affiliated television station licensed to Jacksonville, Florida, United States. The station is owned by Bayshore Television, LLC; the Cox Media Group subsidiary of Cox Enterprises, which owns Fox affiliate WFOX-TV (channel 30), operates WJAX-TV under joint sales and shared services agreements.



When WJAX, Cox Media’s Jacksonville CBS-FOX duopoly, began renovating their production studio, they wanted to incorporate an eye-catching display in every area of the set – including the anchor desk. Working with Devlin Design Group, Advanced integrated a wide array of the latest video technology. The project included installation of over forty video displays from NEC, HyperPixel, and LG.



No aspect was more challenging than the integration of a custom HyperPixel 1.5mm LED display into the primary anchor desk. Most studios use an LCD screen, if that – and Advanced had to work closely together with Devlin Design Group to develop a way to configure and mount a super fine pixel pitch, direct view LED display onto the curved surface. WJAX now has one of the most cutting-edge studios in broadcasting.

Advanced’s engineering team in conjunction with Devlin Design Group’s technical leadership planned out how exactly they’d build and configure a 6×1 panel display on the main anchor desk. Advanced chose to work with HyperPixel because they were able to custom-configure their displays to work in portrait mode, making them compatible with the horizontal shape of the desk.

Beyond the high-tech anchor desk, Advanced installed over forty displays throughout the studio including a central 9×3 panel videowall and flanking 2×4 panel monitors with NEC’s ultra-thin bezel LCD displays because of their adaptability in the broadcast environment. NEC displays look great on camera. There are thin bezels on the models and that translate fantastically in this application. Additionally, NEC displays allow for fine color adjusting. Lighting is different in every studio, which affects on-screen color balancing. These displays make it easy to make very specific color adjustments in any given studio.

Since the set’s production is extremely video-centric, Advanced was also responsible for configuring the sophisticated signal processing system. Advanced relied on TVOne to integrate twelve different connectors into the production staff’s own switcher, allowing them to send twelve signals to various monitors throughout the studio. The Advanced and Devlin Design Group technical teams chose to work with a video processor that was easy for production staff to use. Staffers can break visuals into different windows, and distribute video content to the displays in a variety of configurations. It allows for total flexibility.