Overview

Client

CTV - The Social

THE SOCIAL

WHAT:
  • 3x3 Mobile Videowall for the set of CTV's The Social
LOCATION:
  • Toronto, ON
PRODUCTS:
  • 9 - NEC 46" LCD displays
  • Kramer scaler
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CTV – The Social

ADVANCED DESIGNS UNIQUE MOBILE VIDEO WALL FOR NEW CTV SHOW ‘THE SOCIAL’

ABOUT CTV AND THE SOCIAL

CTV is Canada’s largest private broadcaster, offering a wide range of leading news, sports, and entertainment programming.  CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital.  The Social, is an all-new, one-hour, daily Canadian talk series. The original series was conceived and developed to deliver a unique Canadian voice to the CTV daytime schedule, The Social brings a fresh perspective on the up-to-the-minute pop culture and lifestyle topics that matter most to Canadians. The Social also provides an innovative outlet for viewers who love a friendly debate through social media, e-mail, and text messaging.

THE ADVANCED SOLUTION

What do you do when your TV show uses a video wall for direct viewer interaction, but the entire set needs to be mobile because other shows film on the same soundstage throughout the day? According to the makers of the new CTV talk show “The Social”, you call Advanced, Canada’s premier AV and IT integrator, to develop an innovative mobile video wall solution that can be easily rolled on and off the set!

Advanced recognized that the show needed a solution as technologically advanced as the show’s concept, which capitalizes on social media to make viewers a very literal part of the show, allowing folks at home to tweet and message the show in real time and influence discussions and pose questions. It’s the 21st century’s answer to the old mainstay of “let’s go to our next caller”, and the set deserved a 21st century display to show the audience’s input.

The most amazing thing may not be the display itself, but the fact that Advanced designed, built and installed the custom mount and display in just two weeks working only after-hours, from the day the order was placed to completion. According to Advanced’s General Manager of Systems Integration Omar Prashad, systems such as this one usually require a 4-6 week lead time, which meant that the team had to work literally 24 hours a day for the final two days to have it finished on time for the show’s debut on Monday, September 2.

“We’ve never built a mobile video wall before,” he said, “so there was a lot of brainstorming at the very beginning to determine the best way to build the mount that houses all nine 46-inch displays. It’s not something a lot of AV companies could do, but we developed a custom mobile mounting solution with custom welding that can be moved by a single person, even though it weighs nearly 800 pounds. We also couldn’t be on the set during the day because it’s used for a variety of programming, so we constructed the mount offsite, then spent the final two days working around the clock to get it integrated with the switchboard and working flawlessly for its debut on the air on Monday.”

The video wall is composed of nine 46-inch ultra-thin NEC X463UN displays, creating a nearly seamless 138-inchdisplay that gives viewers an HD view of show graphics that may include photos, videos, text and live viewer feeds from Twitter and other social networks. The video feed is delivered directly from the switchboard to a Kramer scaler that optimizes the incoming signal and then sends to the video wall.