Overview

Client

Queen's University

Queen's University

WHAT:
  • Digital Signage at Campus Bookstore
LOCATION:
  •  Kingston, ON
PRODUCTS:
  • Orion 46" LCD videowall
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Queen’s University

CAMPUS BOOKSTORE AT QUEEN’S UNIVERSITY GOES DIGITAL WITH DUAL LCD VIDEO WALL INSTALLATION BY ADVANCED

ABOUT QUEEN’S UNIVERSITY:

A university located in Kingston, Ontario specializing in business, health sciences and applied arts. Founded on 16 October 1841 via a royal charter issued by Queen Victoria, the university predates the founding of Canada by 26 years.Queen’s holds more than 1,400 hectares (3,500 acres) of land throughout Ontario and owns Herstmonceux Castle in East Sussex, England. Queen’s is a co-educational university, with more than 23,000 students, and with over 131,000 living alumni worldwide.

THE OPPORTUNITY:

To kick off the school year, the Campus Bookstore at Queen’s University needed a unique way to engage students. Reflecting the modern and fast-paced nature of the University, they turned to Advanced to envision and install two Orion 46” ultra narrow bezel seamless LCD video walls before the start of the fall semester.  With an LED backlight and LCD panels, the screen’s brightness and color are both high in consistency without requiring a lot of energy. In addition, the video wall’s image disperses across the unit with no drop off at the edges, resulting in a clean, clear visual.

THE ADVANCED SOLUTION:

The Campus Bookstore’s two video walls sit in prime target areas to engage visitors. A smaller 5 x 1 videowall is mounted above the checkout area, and a larger 7 x 2 videowall is positioned in the middle of the bookstore, serving as a central focal point. Content on the larger videowall varies, often including historical photos of the University and an assortment of architectural images.  Above the check out counter, the smaller videowall displays information on the store’s vendor partners or current inventory.

Queen’s often coordinates with different student groups on campus to help them get the word out on respective events.  The videowall therefore replaces a bulletin board, and eliminates the role of paper. It’s eco-friendly, efficient and engaging.

What’s more, store managers can change the content from behind the displays, with flexibility to either arrange the  visual on either the wall’s individual 2 x 2 cubes, or stretched over the entire screen.

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