Overview

Client

Pearson International Airport – Terminal 3

PEARSON INTERNATIONAL AIRPORT

WHAT:
  • Digital signage for airport check-in counters
LOCATION:
  • Mississauga, Ontario
PARTNERS:
  • SITA, NEC
PRODUCTS:
  • Plasma displays
  • Custom-designed ceiling mounts
  • Display PCs
  • Bespoke digital signage software
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Pearson International Airport – Terminal 3

ADVANCED INSTALLS DIGITAL SIGNAGE SOLUTION AT TORONTO PEARSON TERMINAL 3 TO PROMOTE IMPROVED AIR TRAVELLER COMMUNICATION

ABOUT PEARSON INTERNATIONAL AIRPORT

Toronto’s Pearson International Airport is Canada’s busiest airport and in 2005, it was ranked 29th among the busiest airports in the world handling 29.9 million passengers annually. Terminal 3 is the newest addition to Pearson airport and opened in 1991.

THE OPPORTUNITY

High-visibility digital signage solutions within airports have become essential to ensure up-to-the-second information is always available for travellers.  Upgrading their current signage solution was the challenge Pearson faced when the Terminal 3 complex opened more than 150 new check-in counters to accommodate more than 20 different airline carriers.

As airline carriers do not necessarily require permanent check-in counters, the Greater Toronto Airports Authority (GTAA) needed to provide a sophisticated digital signage system to support shared counter space, with the flexibility to accommodate displayed flight schedules to efficiently assist travellers. The displays needed to be large scale, clear and bright so people could easily see them from far away and from many different viewing angles. Pearson wanted the visual displays to be an easy, convenient and immediate source of information to travellers to help them reach their destinations with a minimum of inconvenience.

THE ADVANCED SOLUTION

The collaborative effort of Advanced Inc., SITA and NEC Technologies resulted in a full digital signage and audiovisual solution for Pearson that included plasma displays, display computers and a unique signage software offering designed to specifically meet the Airport’s Terminal 3 requirements. The new displays eliminate traveller confusion and provide valuable and time-saving information to travellers who find themselves within unfamiliar airports. Now, people can easily see flight information, including flight and gate number to effectively navigate them through the large terminal.

 

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