- Complete, immersive videowall installation at flagship restaurant location
- Toronto, Ontario
- 5 x 5 NEC videowall
- 70+ LCD displays
- Videowall trees
- Control systems
- Audio solution
ABOUT JACK ASTOR’S / SIR CORP.
Service Inspired Restaurants (SIR Corp.) is a Canadian hospitality conglomerate operating 46 full-service restaurants across the country. SIR Corp owns and operates some of Canada’s most popular establishments including Jack Astor’s Bar and Grill, Alice Fazooli’s, Canyon Creek Chop House, Loose Moose Tap & Grill and fine dining restaurants reds®, Far Niente and Four.
Since it’s opening in 1990, Jack Astor’s has become known for its energetic atmosphere and great menu. Merging classic American cuisine with innovative dishes from around the world, Jack’s boasts a delicious lunch and dinner offering. As proof of its appeal, the Jack Astor’s chain now boasts 32 locations and continues to expand within both the United States and Canada.
Jack Astor’s was opening their newest location in Toronto’s popular and trendy St. Lawrence Market and the client wanted to equip this flagship location with a completely original AV solution to enhance the customer experience. The solution needed to be a first-of-its-kind, totally unique display: big, never been seen before and an AV solution that would completely distinguish this location from any other sports bar in the area. The Company wanted stunning audiovisual entertainment to be the vanguard of all its restaurant locations.
THE ADVANCED SOLUTION
As the audiovisual service provider for SIR Corp., Advanced was the Company’s natural choice when they needed to design a solution for the St. Lawrence Market location that would attract, wow and retain bar and restaurant customers.
To meet the client objectives and high expectations, Advanced installed a massive 5 x 5 videowall visible from literally anywhere within the restaurant that makes an impact as soon as a patron walks through the door.
The impressive display provides Jack Astor’s with a unique and immersive AV system that immediately engages patrons, making this a premiere destination for sports lovers. The installation also included unique, attention-grabbing videowall trees, strategically located throughout the space, a complete control system and a full audiovisual package. The imposing, unique display definitely delivered the wow factor for which the client was looking and helps to ensure patrons keep coming back and refer others to the restaurant, thereby increasing revenues.