Overview

Client

Humberview Volkswagen

Humberview Volkswagen

  WHAT:
  • Digital signage videowall and nine individual digital displays
LOCATION:
  • Toronto, ON
PRODUCTS:
  • 46" Ultra-thin-bezel 2x8 Videowall
  READ ABOUT THIS PROJECT IN THE PRESS!  
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Humberview Volkswagen

TORONTO VOLKSWAGEN DEALERSHIP SHIFTS CUSTOMER ENGAGEMENT TO THE FAST LANE WITH MASSIVE VIDEOWALL BY ADVANCED

ABOUT HUMBERVIEW GROUP

The Humberview Group operates 17 franchised operations and a variety of dedicated used vehicle locations across the GTA including Toronto, North York, Scarborough, Etobicoke, Mississauga, Woodstock, Goderich, Georgetown, Brampton, Barrie and Orangeville.

THE OPPORTUNITY

In the constantly-evolving world of consumer tastes and purchasing trends, static signage and advertisements often leave retailers behind the competitive curve — particularly when it comes to selling automobiles, where full motion video is becoming a requirement to present and market the latest new car models to a style craving audience of buyers.

At the Humberview Volkswagen dealership in Toronto, Ontario, recent renovations provided the perfect opportunity to amaze customers with a massive new videowall and nine individual digital displays.

Humberview Volkswagen recognized that the static, printed advertisements of the past simply cannot compete with a digital display’s ability to be updated at a moment’s notice, for negligible cost. Advanced built a massive videowall that is guaranteed to capture the attention of every customer who walks into their showroom, and outfitted the entire dealership with
digital displays that provide unlimited messaging possibilities.

THE ADVANCED SOLUTION

The main attraction of the dealership’s technology upgrade is the nearly 27-foot by four-foot videowall mounted above the customer welcoming area designed to stop customers in their tracks. Comprised of 16 ultrathin-bezel 46” HD monitors in a 2×8 configuration, the display can present a single large image or up to four advertisements side-by-side.

Advanced designed the videowall to have seams of just 5.5 millimeters and offer a maximum resolution of 7680×1080 for a single image.

To maximize the videowall’s utility, the team installed a digital video matrix that includes five distinct video sources and allows the dealership to split the display into four 2×2 sections, each with an aspect ratio of 16:9 and maximum resolution of 1920×1080, or two 4×2 sections with 32:9 aspect ratios and maximum resolutions of 3840×1080. With all these different display possibilities, it was paramount that the system be easy to access and adjust quickly to respond to changing customer attitudes and desires.

With a modest addition to the system, we were able to organize control of all 13 separate displays that is easy enough for anyone to operate and adjust. That includes the audio played through the two speakers on either side of the videowall, the feeds for all four 2×2 sections of the videowall, and the feeds for the other HD displays located throughout the dealership.

In addition to the videowall, the installation includes nine individual HD displays throughout the building that each have a dedicated video feed delivered through the matrix switcher. This affords even greater flexibility so the managers can decide what images or video they want on each screen throughout the day. The digital video matrix, audio amplifier and all the source input devices are conveniently located in a single equipment rack, completely hidden from view in the building’s telecom room. The signal for the two audio speakers adjacent to the videowall originates from the matrix switcher, so they can play audio from any one of the six input sources.

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