Overview

Client

Daily Planet

THE DISCOVERY NETWORK - DAILY PLANET

WHAT:
  • Installation of unique videowall for broadcast set
LOCATION:
  • Toronto, ON
PRODUCTS:
  • Orion 3 x 5 custom-angled videowall
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Daily Planet

ADVANCED CREATES LEADING-EDGE VISUAL DISPLAY SET FOR POPULAR DISCOVERY CHANNEL PROGRAM DAILY PLANET

ABOUT DAILY PLANET AND DISCOVERY CHANNEL

Daily Planet is a popular television program airing on Canada’s Discovery Channel which features daily news, discussion and commentary on the scientific aspects of current events and discoveries. In 2011, the show re-launched in a high-definition format.

Discovery Channel (Discovery) is a Canadian specialty channel devoted to nature, adventure, science and technology programming. Discovery is currently owned by CTV Specialty Television Inc., a division of Bell Media.

THE OPPORTUNITY

Discovery Channel had just designed a new set for the program Daily Planet to compliment the show’s new high-definition broadcast. The Daily Planet set was extremely well-designed, but producers felt that something was still missing. The channel wanted an impactful videowall to showcase the brand and enhance the architectural design of the set.

THE ADVANCED SOLUTION

Discovery Channel staff set-out to find an AV solutions provider with both the experience and expertise in both videowalls and providing service to the broadcast industry.   Advanced was the logical choice for the channel based on our history of success working on similar projects with CTV/Bell Media, the parent company of the channel.

Working with Discovery Channel and Daily Planet, the Advanced team recommended a customized videowall with a unique layout that would set it apart from other videowall installations. The installation was based around a custom-angled 3 x 5 Orion videowall that would visually showcase the concepts and topics being discussed on the hour-long show. The new videowall solution provided the previously missing  “wow” factor the channel was looking for and completely transformed the new set from mediocre to outstanding through the use of industry-leading, cutting-edge AV technology and the experience and knowledge of the experts at Advanced.

Videowall (small)