Executive Team

Meet our Team

Mark Mulford, Co-President

Mark brings over 25 years of executive management, finance and entrepreneurial experience to the Advanced team.  He has a proven track record of managing fast growth high tech companies and has operated in both the private sector and with publically quoted companies in Europe and North America.  Mark has substantial experience of funding, acquisition and reorganization in the private sector.

Prior to Advanced Mark worked with John Weatherhead (Advanced founder and Chairman) in the UK for 10 years taking Frontline Distribution from startup to the largest IT distributor in the UK.  Frontline was sold in the late 1990’s and currently operates as Tech Data UK.

Before Frontline Mark held several management positions in startups and established corporations including Inchcape, Grand Metropolitan and Computer 2000.  He qualified as a prize winning accountant with Price Waterhouse in London.

Mark holds a MA degree from Oxford University and is a UK Chartered Accountant.


David Weatherhead, Co-President

David brings over 10 years of management, entrepreneurial success, and international audio visual experience to the Advanced team.

With a proven track record of building AV businesses in the both the distribution and reseller channels, David is well equipped to help expand Advanced’s sales and marketing strategy.  Prior to being appointed Co-President, David created the Advanced Direct business group at Advanced.

Before joining Advanced, David worked as Business Manager for AV distributor Maverick Presentation Products in the UK.  David launched the specialist AV distributor Hotlamps into Europe, positioning the company as the leader in the channel and growing the business to over $20M in sales.  David also founded the specialist distribution business Screen Expert at Maverick, and as well advising on business strategy for a variety of other Maverick businesses.

David holds a Bachelor of Commerce (Hons.) from Queen’s University.

Mark McPherson, VP of Sales

Mark is the Vice President of Sales for Advanced, and is responsible for the sales strategy across the various Advanced business units.  Mark brings deep industry knowledge of audio visual technology, with a focus on projection, video displays and visual collaboration solutions.  Mark has played a key leadership role in helping grow Advanced into one of Canada’s largest solution providers of AV and Visual Collaboration technologies.

Mark is a Chartered Accountant and experienced Management Consultant who has been with Advanced for more than ten years.  Mark has provided executive level management on many successful multi-million dollar AV projects during this time.

Prior to joining Advanced, Mark was a Divisional Manager at U.S. Office Products, a  billion dollar enterprise.  Mark has also served as a Management Consultant within a boutique consulting firm (grown out of Ernst and Young), where he specialized in guiding medium-sized businesses in the development of long-term strategic plans and the raising of financial capital for future growth.

Mark holds a Bachelor of Business from Wilfrid Laurier University and is a registered Chartered Accountant.

Wayne Derby, VP of Engineering and Technical Services

Wayne is the Vice President of Engineers and Technical Services for Advanced.  Wayne has more than 30 years of experience in the management, design, engineering and installation of commercial and higher educational audio visual systems.  Wayne Specialises in the area of design consultation and analysis of proposed audio visual systems, as well as project management of system installations.

Wayne has a deep technical understanding of audio video and visual collaboration systems.  Wayne holds and Electronics Engineering Degree from George Brown College and numerous AV certifications.